Cookie Policy

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to site owners about how visitors interact with their content.

Some cookies are set by us directly (first-party cookies), while others are set by third-party services we use such as analytics or advertising platforms (third-party cookies). Cookies can be either session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a set period of time.

We use cookies to operate and improve the LexumSoft website, understand how visitors engage with our content, and deliver relevant information.

Essential Cookies are strictly necessary for the website to function. Without them, core features like page navigation and form submissions would not work properly.

Analytics Cookies help us understand how visitors use our site — which pages they visit, how long they stay, and where they exit. This data is aggregated and helps us improve the experience.

Functional Cookies remember choices you make so we can provide a more personalized experience on return visits.

Marketing Cookies track browsing activity to help us and our advertising partners show you relevant ads about our services.

Essential Cookies: - XSRF-TOKEN: Cross-site request forgery protection (Session)

Analytics Cookies: - _ga: Google Analytics — distinguishes unique users (2 years) - _ga_[ID]: Google Analytics — persists session state (2 years) - _gid: Google Analytics — distinguishes users across sessions (24 hours) - _gat: Google Analytics — throttles request rate (1 minute)

Functional Cookies: - cookieconsent_status: Remembers cookie notice acknowledgment (1 year)

Marketing Cookies: - _gcl_au: Google Ads — measures ad conversion events (90 days) - IDE: Google DoubleClick — retargeting and ad frequency capping (13 months) - _fbp: Facebook — identifies browsers for ad delivery (90 days)

This list reflects our current setup and may be updated as our technology evolves.

Some cookies on our website are placed by third-party services we have integrated. We do not have direct control over these cookies, and they are governed by the respective third parties' own privacy and cookie policies.

Google Analytics (Google LLC) — We use Google Analytics to understand aggregate traffic patterns. You can opt out by installing the Google Analytics Opt-Out Browser Add-on.

Google Ads (Google LLC) — We run paid advertising campaigns through Google Ads. These cookies help us measure campaign performance and manage ad frequency.

Meta Pixel (Meta Platforms, Inc.) — We use Meta's advertising pixel to run targeted campaigns on Facebook and Instagram.

Google Tag Manager — We use Google Tag Manager to manage analytics and marketing scripts. Tag Manager itself does not collect personal data.

You are in control of the cookies stored on your device. You can accept, decline, or delete cookies at any time through your browser settings.

Google Chrome: Settings > Privacy and security > Cookies and other site data. Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data. Apple Safari: Preferences > Privacy. Microsoft Edge: Settings > Cookies and site permissions.

On mobile devices, cookie settings are typically found within your browser app's settings menu under privacy or site settings.

You can also opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

Most of our website will continue to function if you choose to disable cookies. However, some features may be affected.

Disabling essential cookies may prevent contact forms and submissions from working correctly. Disabling analytics cookies means we lose the ability to understand how visitors use our site. Disabling functional cookies means we cannot remember your preferences between visits. Disabling marketing cookies means ads may be less relevant and appear more frequently.

Disabling marketing and analytics cookies will not reduce the quality of our services or affect how we respond to any inquiry you submit.

We may update this Cookie Policy from time to time as our website, technology, and legal obligations evolve. When we make changes, we will update the "Last Updated" date at the top of this page.

Your continued use of our website after any changes constitutes your acknowledgment of the updated terms.

If you have questions about this Cookie Policy or would like to exercise any rights related to your data, please reach out.

Email: waqar@lexumsoft.com Phone: +923282828885

We aim to respond to all inquiries within 2 business days.