Turn Ad Spend Into Booked Jobs — Fast
Most plumbing and HVAC companies waste thousands on generic ads that attract tire-kickers and price-shoppers. We build campaigns engineered for your market, your services, and your profit margins.
$21
Avg. Cost Per Qualified Lead
9.2x
Average ROAS for HVAC Clients
34%
Lower CPL vs. Previous Agency
Burning budget on clicks from people three counties away who will never call
Paying Google for 'emergency plumber' searches but losing the job to a competitor with a better bid strategy
No idea which ads are driving calls and which are quietly draining your account
A generic agency running the same campaign template they use for dentists and dog groomers
Our Solution
Ads Built for Plumbers and HVAC Techs — Not Everyone Else
We manage Google Ads and Local Services Ads exclusively for home services companies, which means we already know your highest-value keywords, your peak demand windows, and exactly how to structure a campaign that fills your dispatch board — not just your inbox with bad leads. Every dollar is tracked to a real outcome: a booked call, a scheduled estimate, a closed job.
What You Get
Everything Included
Google Ads Campaign Management
Full-funnel search campaigns targeting high-intent keywords like 'AC repair near me' — structured with tight ad groups, negative keyword lists built from industry data, and bid strategies optimized for phone calls, not just clicks.
Local Services Ads (Google Guaranteed)
We manage your LSA profile, dispute invalid leads, optimize your category selections, and maintain the review velocity needed to keep you ranking at the top of the Google Guaranteed pack.
Hyper-Local Geo-Targeting
We map your most profitable service zip codes and weight bids accordingly — so you show up strong where your trucks can respond fast, and stop bleeding budget on service calls that aren't worth the drive.
Call Tracking & Attribution
Every campaign, ad group, and keyword gets its own tracked number. You'll know exactly which ads drove calls, how long they lasted, and which converted into booked jobs.
Continuous A/B Testing & Optimization
We test headlines, ad copy, landing pages, bid strategies, and audience layers on a rolling basis. We're in your account every week making data-driven adjustments — not monthly check-ins with a PDF.
Seasonal Demand Forecasting
HVAC has spring AC surges and fall furnace rushes. Plumbing spikes during freezes and holidays. We front-load your budget before demand peaks so you capture maximum volume when homeowners need you most.
How It Works
From Kickoff to Leads in 4 Steps
Account Audit & Competitor Analysis
We tear apart your existing account (or competitors' strategies if starting fresh), identify wasted spend, map the keyword landscape, and establish a cost-per-lead benchmark we're committed to beating.
Campaign Architecture & Launch
Tightly themed campaigns around your core services — drain cleaning, HVAC installs, water heater replacement, emergency calls — with dedicated landing pages and conversion tracking configured before a dollar is spent.
Weekly Optimization Sprints
Every week we review search term reports, adjust bids, add negative keywords, test new ad copy, and analyze call recordings to separate quality leads from junk — continuously tightening your cost per booked job.
Monthly Reporting & Strategy Review
A plain-English report showing exactly what your ad spend produced: calls, form fills, estimated bookings, cost per lead, and ROAS. We walk you through it together and set priorities for the next 30 days.
The Results
What You Walk Away With
A full dispatch board without relying on word-of-mouth or slow seasons
Know your exact cost per booked job — no more guessing if ads are working
Stop showing up in the wrong zip codes and overpaying for leads you can't service
Beat local competitors in Google search before they even see the call
Campaigns that scale up in summer and winter peaks — and pull back when booked out
No long-term contracts — we earn your business every single month
FAQ
Common Questions
Most clients start receiving calls within the first 7 to 10 days of campaign launch. The first 30 days are also an optimization window where we refine bids and targeting, so lead quality and cost efficiency typically improve significantly by week four.
Google Ads appear at the top of results for keywords you bid on — highly customizable and great for specific service searches. Local Services Ads appear above regular ads with a 'Google Guaranteed' badge and charge per lead, not per click. For most plumbing and HVAC companies, running both gives you dominant above-the-fold presence.
For a single-market plumbing or HVAC company, we recommend a minimum ad spend of $2,500 to $4,000 per month to generate meaningful lead volume and enough data to optimize properly. Our management fee is separate from ad spend — every dollar of your budget goes directly to Google.
That's the most common thing we hear, and it almost always comes down to: campaigns built too broadly, landing pages that didn't match the ad, or no call tracking. We've taken over dozens of failing accounts and turned them around. Our onboarding audit usually identifies the issues within the first week.
Ready to Fill Your Schedule With Real Jobs?
Get a free account audit and see exactly where your current ads are losing money — or let us build your first campaign from scratch, backed by our 90-Day ROI Guarantee.
No contracts. Month-to-month. 90-day ROI guarantee.