Plumbing Website Becomes Top Local Resource
A plumbing company's website became the go-to local resource for plumbing advice, generating trust and a flood of leads.
Cascade Plumbing
Residential Plumbing
1820% Traffic Growth
Monthly Organic Visitors
4,800/mo
Organic Calls/Month
42/mo
Avg Session Duration
2:35
Bounce Rate
33%
Step 1
The Challenge
Cascade Plumbing had zero content on their website beyond basic service descriptions. Homeowners in their area were finding plumbing advice on national sites that then recommended competitors.
They were losing the top of the funnel entirely.
Step 2
Our Solution
We built a comprehensive content hub with seasonal plumbing maintenance guides, DIY vs. professional guides, and cost comparison articles. Every piece of content included lead magnets like downloadable checklists and links to request service.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Monthly Organic Visitors
+1820%Before
250/mo
After
4,800/mo
Avg Session Duration
+244%Before
0:45
After
2:35
Organic Calls/Month
+1300%Before
3/mo
After
42/mo
Bounce Rate
-58%Before
78%
After
33%
4 key metrics tracked and improved across this engagement
Step 3
The Results
Cascade's website became the most-visited plumbing resource in their metro area.
Their bounce rate dropped by 45%, average session duration tripled, and they now generate 40+ inbound calls per month from organic content.
Client Testimonial
“People call us saying they read our guide online and want to hire us. Our website went from a digital business card to our most powerful sales tool.”
Diane Cascade
Owner, Cascade Plumbing
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