HVAC Company Builds Referral Engine with Reviews
An HVAC company turned their review strategy into a referral engine that generates 30% of all new business automatically.
FrostGuard HVAC
Residential HVAC
340 Five-Star Reviews
Google Reviews
340
Monthly Referral Leads
18/mo
Leads from Reviews/Referrals
30%
Customer Acquisition Cost
$89
Step 1
The Challenge
FrostGuard had excellent service quality but no system for capturing reviews or leveraging social proof.
Happy customers rarely left reviews and their 18 total reviews didn't reflect the quality of their 15 years in business.
Step 2
Our Solution
We built a multi-touchpoint review system — automated text requests, email follow-ups, and QR codes on invoices. We created a review showcase wall on their website and social sharing templates. Happy reviewers received referral incentives for sharing with neighbors.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Google Reviews
+1789%Before
18
After
340
Leads from Reviews/Referrals
+500%Before
5%
After
30%
Customer Acquisition Cost
-52%Before
$185
After
$89
Monthly Referral Leads
+800%Before
2/mo
After
18/mo
4 key metrics tracked and improved across this engagement
Step 3
The Results
FrostGuard grew from 18 to 340 reviews with a 4.9 rating.
Their review-to-referral system now generates 30% of all new leads automatically.
Customer acquisition cost dropped by 52%.
Client Testimonial
“Our reviews now sell for us. Customers tell us they chose us because of what others said. The referral system is like having a free sales team.”
Chris Frost
Owner, FrostGuard HVAC
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