Commercial Plumber Wins Enterprise Clients via SEO
A commercial plumbing firm used B2B SEO to attract property managers and GCs, landing $500K in new annual contracts.
PipeMaster Pro
Commercial Plumbing
$500K in Contracts
Website Conversion Rate
4.2%
New Annual Contracts
$500K
Commercial Inquiries/Month
22/mo
Step 1
The Challenge
PipeMaster Pro served commercial clients but their website looked residential.
Property managers and general contractors searching for commercial plumbing services couldn't distinguish them from residential plumbers in search results.
Step 2
Our Solution
We rebuilt their online presence with a B2B focus — creating dedicated pages for commercial services, adding case studies from past projects, implementing industry-specific schema markup, and targeting commercial-intent keywords.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Commercial Keyword Rank
Top SpotBefore
Not ranked
After
#1
Commercial Inquiries/Month
+633%Before
3/mo
After
22/mo
New Annual Contracts
+733%Before
$60K
After
$500K
Website Conversion Rate
+740%Before
0.5%
After
4.2%
4 key metrics tracked and improved across this engagement
Step 3
The Results
PipeMaster now ranks #1 for 'commercial plumber' in their metro area.
They landed 8 new long-term commercial contracts worth $500K in annual revenue.
Their website conversion rate for commercial inquiries went from 0.5% to 4.2%.
Client Testimonial
“General contractors now find us first when they need a commercial plumber. We've signed more contracts this year than in the previous three years combined.”
George Masters
President, PipeMaster Pro
Ready for Results Like This?
Book your free marketing audit and see how we can transform your plumbing or HVAC business.
Related