New Website Converts 5x More Visitors into Leads
A dated website was replaced with a conversion-optimized design that 5x'd their lead capture rate overnight.
ProFlow Plumbing & Heating
Residential Plumbing
5x More Conversions
Monthly Leads
41/mo
Conversion Rate
6.1%
Page Load Time
1.4s
Bounce Rate
32%
Step 1
The Challenge
ProFlow's website looked like it was built in 2008. It wasn't mobile-friendly, had no clear calls to action, and loaded in over 8 seconds.
Despite decent traffic, only 1.2% of visitors ever contacted them. They were leaving thousands in revenue on the table.
Step 2
Our Solution
We designed a modern, mobile-first website with prominent click-to-call buttons, a trust-building design system featuring reviews and certifications, and fast-loading pages optimized for Core Web Vitals. Every page was designed as a conversion funnel.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Conversion Rate
+408%Before
1.2%
After
6.1%
Monthly Leads
+413%Before
8/mo
After
41/mo
Page Load Time
-83%Before
8.2s
After
1.4s
Bounce Rate
-56%Before
72%
After
32%
4 key metrics tracked and improved across this engagement
Step 3
The Results
ProFlow's website conversion rate jumped from 1.2% to 6.1% — a 5x improvement.
With the same traffic, they went from 8 leads per month to 41.
Page load time dropped from 8 seconds to 1.4 seconds, and bounce rate dropped by 55%.
Client Testimonial
“Our old website was embarrassing. The new one looks incredible and actually gets us leads. We went from 8 leads a month to over 40 without spending a dime more on ads.”
David Chen
Founder, ProFlow Plumbing & Heating
Ready for Results Like This?
Book your free marketing audit and see how we can transform your plumbing or HVAC business.
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