HVAC Contractor Outranks 3 National Franchises
An independent HVAC contractor outranked three national franchise brands in local organic search results.
TempRight HVAC
Commercial HVAC
Outranks 3 Franchises
Local Backlinks
85
Monthly Organic Traffic
3,800/mo
Annual Revenue from SEO
$200K
Step 1
The Challenge
TempRight HVAC was competing against three national HVAC franchises with massive domain authority and nationwide SEO teams.
Despite excellent service, they were buried beneath franchise results for every local search.
Step 2
Our Solution
We exploited the franchises' weaknesses — generic content, poor local optimization, and slow response times. We built hyper-local content, earned backlinks from local organizations, and optimized for neighborhood-level keywords the franchises couldn't target.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Organic Rank vs Franchises
#1 LocalBefore
Below all 3
After
Above all 3
Monthly Organic Traffic
+900%Before
380/mo
After
3,800/mo
Local Backlinks
+1600%Before
5
After
85
Annual Revenue from SEO
+900%Before
$20K
After
$200K
4 key metrics tracked and improved across this engagement
Step 3
The Results
TempRight now outranks all three national franchises in organic search for their metro area.
Their organic traffic exceeds the combined local traffic of all three franchise competitors.
They've grown revenue by $180K annually from organic alone.
Client Testimonial
“We beat three national chains in organic search results. Their SEO budgets are 100x ours but LexumSoft's local strategy is simply better.”
Kevin Templeton
Owner, TempRight HVAC
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