Plumbing Website Generates Leads in 3 Languages
A multilingual plumbing website captured an underserved Spanish and Chinese-speaking market for a California plumber.
Golden State Plumbing
Residential Plumbing
125% More Leads
Total Monthly Leads
72/mo
Revenue Growth
+55%
Step 1
The Challenge
Golden State Plumbing served a diverse community where 45% of residents spoke Spanish or Chinese as their primary language.
Their English-only website was invisible to nearly half their potential market, and competitors weren't serving these communities either.
Step 2
Our Solution
We built a fully translated website in English, Spanish, and Chinese with culturally appropriate design elements. Each language version was SEO-optimized for language-specific keywords. We set up bilingual call tracking and created ads in all three languages.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Total Monthly Leads
+125%Before
32/mo
After
72/mo
Spanish-Language Leads
NewBefore
0/mo
After
28/mo
Chinese-Language Leads
NewBefore
0/mo
After
12/mo
Revenue Growth
+55%Before
$0
After
+55%
4 key metrics tracked and improved across this engagement
Step 3
The Results
Golden State's total addressable market expanded by 45%.
They captured an entirely new customer base, adding 28 Spanish-language and 12 Chinese-language leads per month.
Revenue grew by 55% within 4 months.
Client Testimonial
“We tapped into a market our competitors completely ignored. Almost 40 new leads per month from Spanish and Chinese-speaking customers who couldn't find a plumber in their language.”
Victor Huang
Owner, Golden State Plumbing
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