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Website Design

HVAC Website with Financing Calculator Boosts Installs

An HVAC website with a built-in financing calculator increased installation sales by removing the price objection.

TH

ThermoTech HVAC

Residential HVAC

45 days
Website DesignFinancing CalculatorConversion OptimizationPayment Integration
Key Result

86% Better Close Rate

Achieved in 45 days

Monthly Install Revenue

$92K

+119%vs before

High-Ticket Close Rate

41%

+86%vs before

Installation Leads

23/mo

+65%vs before

Step 1

The Challenge

ThermoTech sold high-ticket HVAC installations ($8K-$15K) but their website only showed 'call for pricing.' Customers experienced sticker shock on the phone and 60% dropped off before scheduling an estimate.

Step 2

Our Solution

We built a website with an interactive financing calculator that showed monthly payment options. Customers could see that a $12,000 AC system was only $89/month with approved credit. We added financing pre-qualification forms and payment comparison tools.

What We Delivered

Website Design
Financing Calculator
Conversion Optimization
Payment Integration
Completed in 45 days

Performance Data

By the Numbers

Real metrics from this engagement showing measurable business impact

Installation Leads

+65%

Before

14/mo

After

23/mo

High-Ticket Close Rate

+86%

Before

22%

After

41%

Calculator Uses/Month

New

Before

N/A/mo

After

420/mo

Best

Monthly Install Revenue

+119%

Before

$42K

After

$92K

4 key metrics tracked and improved across this engagement

Step 3

The Results

Installation lead volume increased by 65% and the close rate on high-ticket installations improved from 22% to 41%.

The financing calculator was used 400+ times per month and dramatically reduced price objection calls.

Client Testimonial

The financing calculator removed the biggest objection we faced. Customers see $89/month instead of $12,000 and suddenly a new AC system is affordable.
JT

Jason Thermo

Sales Manager, ThermoTech HVAC

Call Now +923282828885