HVAC Website with Financing Calculator Boosts Installs
An HVAC website with a built-in financing calculator increased installation sales by removing the price objection.
ThermoTech HVAC
Residential HVAC
86% Better Close Rate
Monthly Install Revenue
$92K
High-Ticket Close Rate
41%
Installation Leads
23/mo
Step 1
The Challenge
ThermoTech sold high-ticket HVAC installations ($8K-$15K) but their website only showed 'call for pricing.' Customers experienced sticker shock on the phone and 60% dropped off before scheduling an estimate.
Step 2
Our Solution
We built a website with an interactive financing calculator that showed monthly payment options. Customers could see that a $12,000 AC system was only $89/month with approved credit. We added financing pre-qualification forms and payment comparison tools.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Installation Leads
+65%Before
14/mo
After
23/mo
High-Ticket Close Rate
+86%Before
22%
After
41%
Calculator Uses/Month
NewBefore
N/A/mo
After
420/mo
Monthly Install Revenue
+119%Before
$42K
After
$92K
4 key metrics tracked and improved across this engagement
Step 3
The Results
Installation lead volume increased by 65% and the close rate on high-ticket installations improved from 22% to 41%.
The financing calculator was used 400+ times per month and dramatically reduced price objection calls.
Client Testimonial
“The financing calculator removed the biggest objection we faced. Customers see $89/month instead of $12,000 and suddenly a new AC system is affordable.”
Jason Thermo
Sales Manager, ThermoTech HVAC
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