HVAC Installer Fills Calendar with Google Ads
A heating and air company went from empty install calendar to fully booked three weeks out using targeted Google Ads campaigns.
All Seasons Heating & Air
Residential HVAC
460% More Installs
Install Leads/Month
28/mo
Monthly Install Revenue
$82K
Calendar Utilization
95%
Cost Per Install Lead
$95
Step 1
The Challenge
All Seasons had a great reputation for installations but relied entirely on word-of-mouth referrals. When a slow season hit, they had technicians sitting idle for weeks.
They needed a consistent pipeline of installation leads.
Step 2
Our Solution
We launched targeted campaigns for furnace and AC installation keywords in their service area. We created comparison landing pages showcasing their pricing, warranty, and 5-star reviews against competitors. We also set up retargeting to follow up with visitors who didn't convert.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Install Leads/Month
+460%Before
5/mo
After
28/mo
Calendar Utilization
+138%Before
40%
After
95%
Cost Per Install Lead
-72%Before
$340
After
$95
Monthly Install Revenue
+356%Before
$18K
After
$82K
4 key metrics tracked and improved across this engagement
Step 3
The Results
Within 45 days, All Seasons had a fully booked installation calendar extending three weeks out.
Their install lead volume went from 5 per month to 28, and they added a second installation crew to meet demand.
Client Testimonial
“We went from having guys on the bench to being booked solid three weeks out. That's never happened in 15 years of business. These guys know HVAC marketing.”
Gary Patterson
Owner, All Seasons Heating & Air
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