From 12 to 67 Leads Per Month with Google Ads
A struggling family plumbing business transformed into the busiest shop in town with laser-targeted Google Ads campaigns.
Johnson's Plumbing Co.
Residential Plumbing
458% More Leads
Conversion Rate
11.8%
Leads Per Month
67/mo
Monthly Revenue
$73K
Cost Per Lead
$34
Step 1
The Challenge
Johnson's Plumbing was spending $2,000/month on generic Google Ads managed by a general marketing agency. They were getting clicks but barely any phone calls.
Their cost per lead was over $180 and most inquiries were for services they didn't even offer.
Step 2
Our Solution
We rebuilt their entire Google Ads strategy from scratch with plumbing-specific keyword targeting, negative keyword lists, and geo-fenced campaigns around their service area. We created dedicated landing pages for each service line with click-to-call CTAs and built a call tracking system to attribute every lead.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Leads Per Month
+458%Before
12/mo
After
67/mo
Cost Per Lead
-81%Before
$180
After
$34
Monthly Revenue
+161%Before
$28K
After
$73K
Conversion Rate
+462%Before
2.1%
After
11.8%
4 key metrics tracked and improved across this engagement
Step 3
The Results
Within 60 days, Johnson's Plumbing went from 12 leads per month to 67.
Their cost per lead dropped from $180 to $34, and their monthly revenue increased by $45,000.
They hired two additional plumbers to handle the demand.
Client Testimonial
“We went from barely surviving to having to hire two new plumbers in less than 90 days. LexumSoft didn't just fix our ads — they transformed our entire business.”
Mike Johnson
Owner, Johnson's Plumbing Co.
Ready for Results Like This?
Book your free marketing audit and see how we can transform your plumbing or HVAC business.
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