HVAC Company Cuts Cost Per Lead by 63%
An HVAC company was bleeding money on inefficient ad campaigns until we rebuilt their PPC strategy from the ground up.
Arctic Comfort HVAC
Residential HVAC
63% Lower CPA
Monthly Leads
72/mo
Quarterly Revenue
$120K
Close Rate
38%
Cost Per Lead
$78
Step 1
The Challenge
Arctic Comfort HVAC was spending $5,000/month on Google Ads with a cost per lead of $210. Their campaigns were targeting broad keywords that attracted tire-kickers and out-of-area clicks.
They were considering cutting their ad budget entirely.
Step 2
Our Solution
We implemented hyper-local targeting with service-specific ad groups for AC repair, furnace installation, and maintenance plans. We added call-only campaigns for mobile users and set up automated bid strategies optimized for phone calls rather than clicks.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Cost Per Lead
-63%Before
$210
After
$78
Monthly Leads
+200%Before
24/mo
After
72/mo
Close Rate
+153%Before
15%
After
38%
Quarterly Revenue
+167%Before
$45K
After
$120K
4 key metrics tracked and improved across this engagement
Step 3
The Results
Their cost per lead dropped from $210 to $78 while lead volume tripled.
The quality of leads also improved dramatically — their close rate went from 15% to 38%.
Arctic Comfort generated over $120K in new revenue in the first quarter.
Client Testimonial
“We were about to cut our entire ad budget before LexumSoft stepped in. Now Google Ads is our number one source of new business. The ROI is incredible.”
Tom Richards
Owner, Arctic Comfort HVAC
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