Desert HVAC Company Dominates Summer Rush
A Phoenix HVAC company captured maximum market share during the critical summer AC season with aggressive PPC strategies.
Desert Cool HVAC
Residential HVAC
258% More Calls
Market Share (Paid)
23%
June Service Calls
340
Summer Revenue
$272K
Summer Ad Spend
$14.4K
Step 1
The Challenge
Desert Cool HVAC operated in one of the most competitive HVAC markets in the country.
During summer, AC repair costs per click exceeded $45 and they were getting outbid by larger companies with bigger budgets.
Step 2
Our Solution
We implemented smart bidding strategies to win auctions at lower costs. We created urgency-driven ad copy for the extreme heat season and built a pre-season campaign to lock in maintenance customers before the rush. Ad scheduling maximized budget during peak search hours.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Market Share (Paid)
+475%Before
4%
After
23%
June Service Calls
+258%Before
95
After
340
Summer Ad Spend
-20%Before
$18K
After
$14.4K
Summer Revenue
+220%Before
$85K
After
$272K
4 key metrics tracked and improved across this engagement
Step 3
The Results
Desert Cool captured 23% of their local market's paid search traffic during summer, up from 4%.
They booked 340 service calls in June alone — a company record — while spending 20% less than the previous summer.
Client Testimonial
“We used to dread competing with the big guys during summer. Now we outperform companies three times our size. The smart bidding strategy LexumSoft built is unbeatable.”
Ray Torres
Owner, Desert Cool HVAC
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