Family Plumber Beats National Chains Online
A family-owned plumbing company outperformed Roto-Rooter and other national chains in their local Google Ads results.
Patriot Plumbing
Residential Plumbing
189% More Leads
Keyword Visibility
78%
Monthly Leads
52/mo
Revenue Growth
$78K/mo
Cost Per Lead
$62
Step 1
The Challenge
Patriot Plumbing was a third-generation family business competing against national chains with massive ad budgets.
They were consistently pushed off the first page of Google Ads results and losing market share to corporate competitors.
Step 2
Our Solution
We leveraged the family-owned advantage — trust signals, local roots, and personal service — in ad copy. We targeted long-tail keywords the national chains ignored, and created landing pages emphasizing local testimonials, same-day service, and veteran-owned business credentials.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Keyword Visibility
+255%Before
22%
After
78%
Monthly Leads
+189%Before
18/mo
After
52/mo
Cost Per Lead
-60%Before
$155
After
$62
Revenue Growth
+144%Before
$32K/mo
After
$78K/mo
4 key metrics tracked and improved across this engagement
Step 3
The Results
Patriot Plumbing now outranks national chains in their local Google Ads for 78% of their target keywords.
Their lead volume increased by 190% and they've expanded to serve two additional counties.
Client Testimonial
“We're a small family shop competing against billion-dollar companies and we're winning. LexumSoft showed us how to turn our size into an advantage.”
Jack Patriot III
Owner, Patriot Plumbing
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