HVAC Company Conquers Seasonal Slumps
An HVAC company eliminated feast-or-famine revenue cycles with year-round Google Ads strategies targeting seasonal demand.
Summit Air Solutions
Residential HVAC
65% Revenue Growth
Maintenance Plan Signups
34/mo
Winter Revenue
$38K/mo
Annual Revenue
$528K
Step 1
The Challenge
Summit Air had great summers but dead winters. Their revenue dropped 70% between October and March every year.
They had no marketing strategy for their shoulder seasons and relied on emergency repairs to survive the off-months.
Step 2
Our Solution
We created seasonal campaign calendars — furnace tune-up ads in fall, heating repair in winter, AC maintenance in spring, and installation pushes in summer. Each season had unique landing pages, ad copy, and promotional offers.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Winter Revenue
+217%Before
$12K/mo
After
$38K/mo
Annual Revenue
+65%Before
$320K
After
$528K
Year-Round Lead Flow
StabilizedBefore
Seasonal
After
Consistent
Maintenance Plan Signups
+325%Before
8/mo
After
34/mo
4 key metrics tracked and improved across this engagement
Step 3
The Results
Summit Air's winter revenue tripled and their overall annual revenue grew by 65%.
They eliminated the feast-or-famine cycle entirely, with consistent lead flow across all 12 months for the first time in company history.
Client Testimonial
“For the first time in 20 years, I'm not worried about making payroll in January. LexumSoft figured out how to keep our phones ringing all year.”
Bill Crawford
Owner, Summit Air Solutions
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