HVAC Company Builds Recurring Revenue Machine
An HVAC company built a $500K recurring maintenance plan business on top of their existing service work.
AllPro Heating & Cooling
Residential HVAC
$500K Recurring Revenue
Customer Lifetime Value
$1,200
Step 1
The Challenge
AllPro's revenue was entirely project-based — unpredictable and seasonal. They had zero recurring revenue and their pipeline went dry between peak seasons.
The owner wanted stable, predictable income but didn't know how to market maintenance plans.
Step 2
Our Solution
We built a comprehensive maintenance plan marketing system — a dedicated landing page with plan comparison, automated email campaigns to existing customers, Google Ads targeting maintenance keywords, and an AI receptionist trained to upsell plans on every service call.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Maintenance Plan Members
New Revenue StreamBefore
0
After
450
Annual Recurring Revenue
NewBefore
$0
After
$500K
Customer Lifetime Value
+216%Before
$380
After
$1,200
Revenue Predictability
StabilizedBefore
Seasonal
After
60% recurring
4 key metrics tracked and improved across this engagement
Step 3
The Results
AllPro enrolled 450 maintenance plan members in 12 months, generating $500K in predictable annual recurring revenue.
Maintenance customers also spend 3x more on upgrades and repairs, creating a powerful upsell engine.
Client Testimonial
“Recurring revenue changed everything. I used to stress about finding the next job. Now I have $500K locked in before the year even starts. The maintenance plan marketing system is brilliant.”
Dave AllPro
Owner, AllPro Heating & Cooling
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