Family Plumber Modernizes After 30 Years
A 30-year-old family plumbing business modernized its entire operation and reversed years of declining revenue.
Heritage Plumbing
Residential Plumbing
Decline Reversed
Monthly Leads
55/mo
Step 1
The Challenge
Heritage Plumbing had been in business for 30 years but revenue had declined for 5 straight years.
The founder's son took over and realized they had no online presence, no modern marketing, and were losing customers to digitally savvy competitors.
Step 2
Our Solution
We executed a complete digital transformation — new website preserving the company's heritage while looking modern, Google Ads targeting their legacy service area, local SEO recovery for lost rankings, review migration from old platforms, and AI receptionist.
What We Delivered
Performance Data
By the Numbers
Real metrics from this engagement showing measurable business impact
Revenue Trend
ReversedBefore
-8% YoY
After
+15% YoY
Monthly Leads
+206%Before
18/mo
After
55/mo
Online Visibility
DominantBefore
Minimal
After
Top 3 local
Customer Avg Age
ExpandedBefore
55+
After
35-65
4 key metrics tracked and improved across this engagement
Step 3
The Results
Heritage reversed their 5-year revenue decline in 6 months.
They're now growing at 15% year-over-year.
Their brand reputation has been revitalized, combining 30 years of trust with modern digital presence.
Client Testimonial
“My dad built this business with handshakes. I almost lost it because I didn't adapt. LexumSoft helped me honor our heritage while competing in the modern world.”
Mike Heritage Jr.
Owner, Heritage Plumbing
Ready for Results Like This?
Book your free marketing audit and see how we can transform your plumbing or HVAC business.
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